SIIA is the principal industry association representing the software and digital content industry, serving 800 members with a staff of almost 50 people. SIIA members participate in one or more of SIIA's six market divisions. The information below pertains to the Education Technology Industry Network (ETIN) which is home to 180 Education and EdTech providers and related organizations.
ETIN's mission is to help member companies succeed and grow. They do this by bringing together the industry to identify and address issues and challenges that impact member companies. By working together, and leveraging the resources of the association, member companies are able to create partnerships that drive revenue, implement operational efficiencies that save time and money, and inform and support their strategic initiatives.
Building Leadership Credentials
Members leverage ETIN to showcase their knowledge and expertise, establishing leadership credentials that are tangible and recognized in the market. As a leader, you will find that customers, prospects, partners, financiers, analysts, and the press will look to you for insight and vision, and want to do business with you.
Better Strategies and Operational Efficiencies
The pace of change is fast and getting faster, and ensuring that your company is on the right path is more challenging than ever. ETIN provides the insights, tools and resources you need to assess market changes, identify new trends and technologies, and make timely course corrections.
Success in the EdTech industry requires timely and accurate information on market opportunities, emerging trends, legal and regulatory changes, federal and state education initiatives, program financing, and more. SIIA/ETIN produces extensive content to help member companies translate trends and market information into action that strengthens their companies.
ETIN programs are a great way to develop staff so that they grow professionally and make stronger contributions to your organization. ETIN can help you build professional networks, better understand market trends, learn about key players, and solve on-the-job challenges. ETIN resources are particularly valuable for professionals new to the EdTech industry.
It is not just who you know that matters, but who knows you, and ETIN makes sure the right people know you. Great connections produce a great return and ETIN members regularly make deals, partner and connect in ways that grow their businesses.
Connecting with Peers Outside the Education Market
Many ETIN members find valuable benefits through SIIA's other market divisions: Connectiv - the Business Information Association, the Software & Services Division (SSD), the Specialized Information Publishers Association (SIPA) and the London-based Information Industry Network (IIN). These divisions offer extensive networking and learning opportunities and are all included in your membership.
Financing and Exits
Whether you are looking for your first round, a new round, an exit, or you just want to keep your finger on the pulse of innovation in our industry, ETIN provides the exposure and connections needed to propel your company to its next milestone.
Branding and Visibility
ETIN offers a valuable platform for building your corporate brand and strengthening the visibility of your leadership team and company products. Members have opportunities to speak at conferences, compete in the CODiE Awards, contribute to thought leadership activities, run for a board seat, share their success stories, and more.
Legal and Regulatory Protection
SIIA's public policy team addresses state, national and global policy matters that impact the software and digital content industry. Because advocacy and policy plays such an influential role in the EdTech market, ETIN has its own public policy staff to advocate for the industry in public policy circles and provide your team with updates and analysis on policy matters that may affect your operations.
SIIA's policy work goes beyond education to issues that impact software and digital publishers around the globe, notably in the areas of intellectual property protection, cross border data flows and security, and international trade.