EIA - Education Industry Association

To help EIA members and other entrepreneurs identify new business opportunities and serve their communities more effectively, the EIA, in conjunction with EDUMETRIX, has produced a series of fact sheets to describe new business opportunities in preK-12.

In addition to the distribution of fact sheets exclusively for EIA members, we will produce a webinar series led by experts covering each fact sheet area and offering Q/A opportunities.  Additional webinars from EIA will be held on the 2^nd and 4^th Wednesday of each month following this inaugural session, so hold those dates now. Participation is free to EIA members and is designed to help our Members diversify and grow their enterprises. Non-members may attend for just $49.  All interested individuals must register at Webinar Series Registration.  For assistance with registration, please contact Clare@educationinindustry.org.

AASA-School Solutions Center

In a partnership with the AASA-The School Superintendents Association, EIA is making available a special marketing opportunity to its members who wish to promote their service or product to public school buyers. Joining the School Solutions Center of the AASA, is a significant brand-building promotional opportunity for education companies. http://www.aasa.org/Solutions.aspx

To listen to a recent conference call held with AASA officials discussing the opportunities of marketing through the SSC, click here. 

If you are interested in this program with AASA, please contact Steve Pines at spines@educationindustry.org.

Hold the Following Dates for Upcoming Webinars:

1. On-Line Teaching- took place on Sept. 27th
   
2. Professional Development - took place on Oct. 10th
   
3. Title I Funded Tutoring and Extended Learning Time- took place on Wed, October 24^th
   
4. Test Prep-- took place on Wed, November 14th
   
5. School Turn –Around (School Improvement Grants)- took place on Wed, November 28th
   
6. Promoting HS Graduation/Reducing Dropout Rates- took place on Wed, December 12th
   
7. 21^st Century Community Learning Centers--  took place on Wed, January 16th
   
8. Workforce Investment Act (WIA) Youth and Adult Programs- took place on Wed, February 6th
   
9. Youth Build - took place on Wed, March 13^th
   
10. Performing Teacher Evaluations- took place on Wed, March 27^th
    
11. On-Line Teaching - took place on Wed, April 10th
    
12. Google Analytics - Wed, April  24th at 1:30 EST

Next Up: Google Analytics- Wed, April 24th, 1:30 EST

Google Analytics has become one of the most popular tools for tracking website visitors and traffic used by website owners today.  Google Analytics provides an easy to use interface, minimal coding and accurate reporting.  In this webinar from the Education Industry Association and Glasner Consulting, you will learn how to make the most out of Google Analytics.  We'll cover the basics to get you up and running, then delve into some of the more advanced features to make the most of your account.  Our presenter will show you step-by-step how to create and add tracking tags to URLs, use event tracking on your site, build custom reports or segments and set up delivery of reports via email.  Using Google Analytics, we can answer questions such as:

•    What pages are the most popular and which ones do visitors spend the most time on?
•    What marketing activities bring in the most traffic?
•    Which marketing activities produce conversions or sales?  What conversion rate do they have?
•    Where do visitors come from (both physical location and which sites or search engines)?
•    What keywords do people use when searching for my site?

You learn how to answer all these questions and more using Google Analytics during our 1-hour presentation.  We'll also have a Q&A session at the end of the presentation to answer any questions on the materials or your specific questions on Google Analytics during the session.