Registration is now open for the 15th Annual
Education Industry Days Summit
and EdTech Demo Fair in Washington, DC at the Liaison Hotel!


For more information on registration and pricing, please click here.

 

 

2015 Education Industry Days Summit Preliminary Program

Wednesday, February 18, 2015

3:00 - 5:30    Registration Opens (Pre-function area)
 
1:00-4:30    Private School CEOs  and Private School  Leadership Team - Invitation only

1:00- 4:30    EMO CEOs Roundtable - Invitation only
 
5:00-6:00 pm  Welcome Reception  

6:30-9:00 pm EIA Board of Directors Meeting/Dinner

(Summit attendees--dinner on your own)

Thursday, February 19, 2015

7:30 am- 5:30 pm   Registration Opens (Pre-function area)

7:15- 8:00 Continental Breakfast  (Pre-function area)
        

8:00- 8:30 Opening General Session: Welcome and Introductions 

            Robert Lytle, EIA Board President

 

8:30-9:30   General Session: Recap of Impact of Mid-Term Elections on Education Policy and Business Opportunities

Speaker:  Ben Wallerstein, Grayling

 

9:35-10:35   General Session: Cracking the Code of Procurement

Summary of EIA-DP research with reactor speakers from AASA, CoSN, ASBO and ASCD. Deep conversation with key stakeholders with specific action recommendations for vendors and district officials.

Speakers: Steve Pines, EIA

                 Rick Gay, Purchasing Manager, Baltimore County Public Schools

                 Amy Creedon, Principal, Middletown City Public Schools

 

10:35-11:00 Networking Break  (Pre-function area)

11:00- 12:00 Concurrent Breakouts

A.  Consumer/Private Pay session (under development)

B.  Market Trends and Business Drivers for PreK-12

SIIA conducts market surveys annually providing important tracking information about business trends in K-12 and post secondary. In this session, we will highlight the results of the most recent tracking report that will provide important business planning data for companies engaged in the K--16 marketplace.

Speaker: Karen Billings, SIIA

 

12:15-1:55   Luncheon and General Session (4): Congressional Outlook on ESEA, HEA and Funding in K-12 Policies                                             

With a new and united 114th Congress, what are the priorities in K-12: ESEA waiver oversight? Re-authorization of ESEA,  IDEA or HEA? 

Speakers:

Lindsay Fryer, Senior Education Policy Advisor for Senator Alexander (R-TN); HELP Committee

Brad Thomas, Majority Staff, House Committee on Education and the Workforce

Moderator: D'Arcy Philps, Penn-Hill Group, Inc.

 

Presentation of the Friend of the Education Industry Award Sponsored by Michael R. Sandler, Education Industry Group

Remarks from Michael Moe and Deborah Quazzo, GSV Assets/Advisors

 

2:00-3:00  General Session: Start Ups Speak Up: Getting Sustainable Revenue

What are some of the best practices for growth and traps to avoid as highlighted by some emerging companies as they gain traction with sales? And what are examples of effective support systems and infrastructures including trade associations that help start ups make business development connections and learn from mature providers?

Moderator: Ed Metz, SBIR, US Department of Education

 

3:00-3:30  Networking Break

 

3:30--4:30  Concurrent  Sessions:

 A. What Keeps CTOs Up at Night and Why Should Vendors Care?

Increasingly, technology directors in public schools make key "pass/fail" decisions when then vet potential vendors in their schools. Top of mind are issues of data security, inter-operability, student privacy, Cloud vs server applications and much more. Solving these issues is as much a vendor concern as it is a district role. This session, organized by CoSN, will provide vendors with a front-row seat as tech staff share their insights, thus giving providers a competitive advantage.

 

B. Developing and Evaluating Edtech Programs from an Instructional Design Perspective  (Educators Eligible for CEU Credit from JHU School of Education)

Session will include an overview of the categories of edtech programs followed by instructional design principles to inform the effective evaluation of edtech products that may be integrated into classroom instruction.

This session will:

  • Identify and describe the various types of edtech software options
  • Present and discuss key research-informed instructional design principles evident in quality edtech programs
  • Review examples of edtech programs that have incorporated these design principles
  • Examine and discuss the quality of edtech programs in the current marketplace

Speaker: Dr. Jennifer Morrison, JHU School of Education  

 

3:30-6:30   EdTech Product Demo Fair

EIA's third annual event where educators will explore some of the most exciting technology-based solutions coming to classrooms across the region and the Nation. Working with DC's award-winning lab for start ups, 1776, see what a new generation of ed-entrepreneurs have developed for the classroom. School officials, including superintendents, business officers, CTOs, principals and teachers from Baltimore-Washington-Virginia schools will attend to meet company representatives.

5:30-6:30 pm Networking Reception in Fair

 

[Summit Attendees -- Dinner on Own]

 

Friday, February 20, 2015

 

7:30-8:00     Networking breakfast

 

8:15-9:45  Concurrent Sessions for EIA-University

 

A.  Getting Ready for the NEW SATand How it Affects Your Business Operations

Speaker: Tom Schnabel, Schnabel Learning

 

B. Pricing Strategies that Make Good Business Sense   

How to set prices as result of building a budget (considering expenses, overhead, profit and expected revenue).  Includes templates that attendees can use.

Speakers: Joseph Olchefske, Flex Academies

 

10:00   Adjourn

 


__________________________________________________________________________________


Here is a list of speaker presentations from our 2014 EI Days:

K-12 MARKETS OVERVIEW–WHAT'S HOT AND WHAT'S NOT?
Robert Lytle, The Parthenon Group


UNDERSTANDING INNOVATION AT THE STATE AND LOCAL LEVEL
MODERATOR: Ben Wallerstein, Grayling
SPEAKERS: Dwight D. Jones, Education Practice & Policy Partners; Jean-Claude Brizard, UpSpring Education Group; Richard Laine, National Governors Association 10:00-1:00 Private School CEOs and Leadership


CONGRESSIONAL OUTLOOK ON ESEA AND FUNDING IN K-12 POLICIES

MODERATOR: D'Arcy G. Philps, PennHill Group
SPEAKERS: Amanda Beaumont, Senate HELP Committee; Peter Oppenhiem, Senate HELP Committee; Brad Thomas, House Committee on Education and the Workforce; Joel Packer, The Raben Group


MATCHING FUNDRAISING STRATEGIES TO YOUR BUSINESS' LIFE CYCLE

MODERATOR: John Stuppy, Edumetrix
SPEAKERS: Matthew Witheiler, Flybridge Capital Partners;  Donna Harris, 1776, Inc.; Ed Metz, SBIR, USDE


EIA-U sessions

SELLING STRATEGIES IN K-12–YOUR TO-DO'S ON MONDAY
FACULTY: Lisa Sacchetti, Renaissance Network

PRICING STRATEGIES THAT MAKE GOOD BUSINESS SENSE
FACULTY:  Joseph Olchefske, Calvert Education Services; Joshua Chernikoff, Flex Academies; Judith Bunnell, Flex Academies

INTEGRATED MARKETING TO BRAND, PROMOTE AND SELL
FACULTY: Derek Fairfield, MDR, Inc.; Stephanie Nash, MDR, Inc.

Dayna Stewart On Why EIA Conferences are Essential to Business Growth in K-12:


 

EIA Q&A with Tony Miller, Deputy Secretary of Education, on ESEA Waivers from EI Days 2013:


Click here to see all videos on EIAConnect.


 

 

 


 

 

 



 

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